Luz Urrutia joined Opportunity Fund as CEO in 2017. In this role, Luz is helping to scale Opportunity Fund to deepen its impact in California and expand its reach nationwide. Luz has spent her career in banking and financial services, particularly in underserved markets, and has won numerous awards for her leadership. She began her career at Wachovia, where she spent 18 years, before founding El Banco de Nuestra Comunidad, a financial institution based in Georgia serving the underbanked Latino population . Luz served as President and Chief Operating Officer from 2001 - 2013. As VP of Retail Sales and Services at Oportun from 2013-2016, Luz’s team expanded Oportun’s footprint across five states. In 2016, Luz joined Dollar Financial Group as CEO for the Americas to help transform the organization into a responsible consumer finance business for underserved communities.
Luz has served on the Board of the Center for Financial Services Innovation and the Consumer Advisory Council of the Federal Reserve Bank. In 2006, Luz was awarded “Community Banker of the Year” by American Banker. Luz received a B.S., magna cum laude, in Business Administration and Finance and an M.B.A., both from Georgia State University.