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Building an Authentic Brand in an Insincere Age

A talk by Mark Toft
COO and Chief of Strategy, Narrator Group

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About this talk

So let's assume you have a great product or a great service. Now comes the next summit to climb: how will you talk about that great product or service? How can you attract people with an authentic message rather than repel with what could come off as an insincere, confusing or irrelevant message? Often it's not the best product that wins, but the best story. First you out-innovate, then you out-narrate.

  • How can financial brands take advantage of today's challenging environment?
  • How does authenticity reveal itself now?
  • Are we entering a newly authentic age?

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Mark Toft

COO and Chief of Strategy for the Narrator Group

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