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Is Direct Mail Still the Key to Success in Consumer Lending?

A talk by Dennis Fish, Steve Godwin and Nancy Sherr
ICS Corporation, AMP Analytics and First Franklin Financial

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About this talk

A lot of pieces in the lending lifecycle were in desperate need for a makeover before the pandemic helped to accelerate the wide-scale adoption of digital lending technology. Finding borrowers through direct mail might seem like it is one of those pieces, but in reality direct mail still accounts for a large majority of consumer acquisitions. This panel will look at why that is still the case and how lenders are implementing changes to ensure their campaigns are finding the right borrower.

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